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Call for Paper - December 2018 Edition
IJRBT solicits original research papers for the December Edition of IJRBT. The date of manuscript submission is open
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Structural Model on Perceived Destination Competitiveness in CARAGA Region

Camilo Dajay Malong, Jr, Elizabeth M Malonzo

About The Authors


Camilo Dajay Malong, Jr
University of Mindanao, Professional Schools, Davao City, Philippines
Philippines

Works as Accountant III at SDSSU-Main Campus in Tandag, Surigao del Sur from 2009 to present.

Elizabeth M Malonzo
University of Mindanao, Professional Schools, Davao City, Philippines
Philippines


Abstract


The study determined the best fit model of perceived destination competitiveness and ascertained which domains in quality of vacation experience, satisfaction with travel/tourism services and travel motivation best predicts the destination competitiveness of tourism in Caraga Region. Data were collected using four modified questionnaires, tested for reliability and validated by experts. The data were analyzed from a sample of 400 tourists using descriptive bivariate analysis, Pearson Product Moment Correlation (PPMC), Regression analysis, and structural equation model (SEM). Subsequent regression analysis showed that quality of vacation experience and satisfaction with travel/tourism services are significantly related to the perceived destination competitiveness. Results of the proposed five models using SEM revealed that the Hypothesized Model 5 passed all the goodness of fit indices criteria, signifying the importance of quality of vacation experience as the major predictor of perceived destination competitiveness.  In the light of the above stated findings, the perceived destination competitiveness of tourist providers is an important issue from the tourist’s perspectives as it affects his tourist’s quality of vacation experience, satisfaction with travel/ tourism services and travel motivation.

Keywords


business administration; destination competitiveness of tourist providers; Philippines

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IJRBT introduces peer-review from its first Edition onwards. The researchers submitting their papers for publication should review atleast one technical paper from their domain. The manuscript also undergoes mandatory procedural review with IJRBT review and scholar panel.